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Celebrated #BecauseSummer with NFC-enabled bottles

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Connected Bottles

View case study on Malibu NFC-enabled rum bottles

By tapping the iconic Malibu Sunset branding on the front of each bottle, consumers entered a world of digital content to help them make the most of summer.

Malibu

Malibu Rum x Connected Bottles | Launching NFC Enabled Malibu Bottles | SharpEnd

Pioneering brand building in the Spirits category with the iconic launch of NFC-enabled Malibu bottles | SharpEnd

Malibu Rum

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Book a call with us to explore how connected packaging can take your consumer engagement to the next level. 

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Find connected packaging experiences for retail, bottles, clothing and marketing.

Connected packaging for smart retail and marketing experiences | SharpEnd

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Find connected packaging analytics and tracking using NFC, QR codes.

Measuring performance of connected packaging and retail experiences with SharpEnd's NFC and QR code analytics platform. 

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NFC Analytics | QR Code Analytics | AR Experience Analytics | SharpEnd

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Our prototype IoT retail store for smart packaging, marketing and product launches.

Prototype connected packaging for IoT smart retail, product launches and experiential marketing | SharpEnd

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Led by Experience We believe that building connected brands is a creative challenge, not a technical one. Our expert and passionate team develops programmes that reward consumer loyalty - and ensure customers and fans have fun.  Too much initial focus on the ‘how’ often devalues, or ignores, the bright idea for the WHY. We call this the ‘rush to tech’.  So at SharpEnd, it all starts with devising an experience to be useful and interesting, before adding that spark of know-how and expertise to bring it to life.  Then we watch together as people can’t wait to get involved.  This has been the SharpEnd way since we launched our full-service creative, strategic and consulting agency in 2015.   Since then, we have been responsible for a majority of the biggest and most iconic connected packaging programmes worldwide, counting the likes of PepsiCo, Estée Lauder Companies, Levi Strauss & Co., Campari Group and Arla Foods as valued clients.  Through new technologies and approaches including QR codes, Near Field Communication (NFC), Augmented Reality (AR) and more, we deliver exciting, immersive and loyalty-driving connected experiences.

We come from a range of diverse backgrounds, and are all committed to the single goal of building brands in a connected world.

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Connected packaging, smart packaging, intelligent packaging and connected experiences – what’s the difference?

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Find out how connected packaging programmes generate data, what’s the ROI of connected packaging and more in this section.

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Learn the fundamentals of QR codes, their advantages and use cases in connected packaging.

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Find answers to the most commonly asked questions about connected packaging, QR codes, NFC and analytics

Find answers to the most commonly asked questions about connected packaging, connected experiences, QR codes, NFC, analytics and more. 

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SharpEnd launched as the world’s first agency dedicated to connecting brands with their consumers via the IoT - Internet of Things.

SharpEnd | Connected Packaging | IoT | Connected Experiences

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Re-imagined loyalty in luxury with NFC-enabled collections

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Get in touch to make your clothing connected

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Alber & Amigos

Helping AZ Factory deliver a best-in-class, innovative loyalty program with NFC-enabled garments at the centre.

AZ Factory x NFC Enabled Clothing | Reimagining Loyalty in Luxury | SharpEnd

AZ Factory NFC Enabled Clothing | Connected Experience | SharpEnd

AZ Factory

Malibu Rum

We pioneered a new form of brand building in the Spirits category with the iconic launch of NFC-enabled Malibu bottles.

AZ Factory