Malibu - Hero (Square)

Celebrated #BecauseSummer with NFC-enabled bottles

Malibu - Vision

Malibu - CB - Experience

Experience

Malibu Rum - Vision

Vision

Malibu Data Image

Malibu - CB - Data

Data

Malibu - CB - CTA

Terms

Privacy Policy

Enter your email address to get the latest news, ideas and insights delivered to your inbox

Sign up

Connected Bottles

View case study on Malibu NFC-enabled rum bottles

By tapping the iconic Malibu Sunset branding on the front of each bottle, consumers entered a world of digital content to help them make the most of summer.

Malibu

Malibu Rum x Connected Bottles | Launching NFC Enabled Malibu Bottles | SharpEnd

Pioneering brand building in the Spirits category with the iconic launch of NFC-enabled Malibu bottles | SharpEnd

Malibu Rum

Packaging Hero

Connected Packaging.

Connected Packaging - QR Codes

QR Codes

Connected Packaging - NFC

Connected Packaging - AR

Connected Packaging - IR

Book a call with us to explore how connected packaging can take your consumer engagement to the next level. 

Make Your Products Talk

Find connected packaging experiences for retail, bottles, clothing and marketing.

Connected packaging for smart retail and marketing experiences | SharpEnd

Connected Packaging

Analytics Hero

Data and Analytics.

QR Analytics

NFC Analytics

AR Analytics

Latest Case Studies

Case Studies

Connected packaging can turn your products and store environment into a powerful owned media channel. Book a call with us to discover how.

Let's connect

Find connected packaging analytics and tracking using NFC, QR codes.

Measuring performance of connected packaging and retail experiences with SharpEnd's NFC and QR code analytics platform. 

Services - Analytics

NFC and QR Code Analytics Platform | SharpEnd

NFC Analytics | QR Code Analytics | AR Experience Analytics | SharpEnd

Analytics

Retail Hero

Retail Experience.

Retail - Definition

Definition

Retail - Concept

Concept

Retail - Development

Development

Book a call to discover the power of connected experiences in store. Let's create the perfect connected retail strategy for your brand. 

Our prototype IoT retail store for smart packaging, marketing and product launches.

Prototype connected packaging for IoT smart retail, product launches and experiential marketing | SharpEnd

Retail

Work Featured Projects

Featured Projects

Some More of Our Work

Work with us

Partnerships and New Business

Find Us

Press & Media

Second Floor, Paulton House, 8 Shepherdess Walk, London N1 7LB

How to get in touch 

Work Featured Link

SharpEnd | Work

Work

Call

Contact us

Get in touch

SharpEnd | Contact

Contact

Careers

Don’t see a role for you?

Don’t see a role but want to join us?

If you’re looking to join a remarkable team, please check out our live jobs.

SharpEnd's logo

Careers | SharpEnd 

Experience Hero

Led by Experience

Experience Visualisation

We Think

We Ideate

We Build

We Manage

We Optimise

Default Logos

Our Clients Include…

New Project CTA

Want to talk with us?

Experience Featured Link

Led by Experience We believe that building connected brands is a creative challenge, not a technical one. Our expert and passionate team develops programmes that reward consumer loyalty - and ensure customers and fans have fun.  Too much initial focus on the ‘how’ often devalues, or ignores, the bright idea for the WHY. We call this the ‘rush to tech’.  So at SharpEnd, it all starts with devising an experience to be useful and interesting, before adding that spark of know-how and expertise to bring it to life.  Then we watch together as people can’t wait to get involved.  This has been the SharpEnd way since we launched our full-service creative, strategic and consulting agency in 2015.   Since then, we have been responsible for a majority of the biggest and most iconic connected packaging programmes worldwide, counting the likes of PepsiCo, Estée Lauder Companies, Levi Strauss & Co., Campari Group and Arla Foods as valued clients.  Through new technologies and approaches including QR codes, Near Field Communication (NFC), Augmented Reality (AR) and more, we deliver exciting, immersive and loyalty-driving connected experiences.

We come from a range of diverse backgrounds, and are all committed to the single goal of building brands in a connected world.

Led by experience | SharpEnd

Studio 

Data Hero

Supported by Data

Data visualisation

We can harness millions of unique and compliant digital identities in seconds across any format, marker or trigger.

Create

We securely define the destination, service or experience with powerful campaign management tools and support for leading ERP, CRM and CMS solutions.

Manage

We provide powerful, real-time analytics to show how consumers purchase, use and engage with products and retail locations - represented simply via customisable dashboards.

Track

Discover the power of managing millions of connected touchpoints in one place. Book a live demo to see the io.tt platform in action.

Book a demo

Partner Logos

Our Partners Include...

New Partner CTA

Used in more than 100 countries, our platform has analysed billions of touchpoints to provide vital consumer insights for our clients.

Supported by data | SharpEnd

Platform

FAQ - Hero

Frequently Asked Questions

Learn more about SharpEnd, our award winning, full-service creative, strategic and consulting studio.

About SharpEnd

Connected packaging, smart packaging, intelligent packaging and connected experiences – what’s the difference?

Connected Packaging and Experiences

Find out how connected packaging programmes generate data, what’s the ROI of connected packaging and more in this section.

Data and Analytics

Learn the fundamentals of QR codes, their advantages and use cases in connected packaging.

What’s NFC, how is it used in connected packaging and is it better than using QR codes? 

Find answers to the most commonly asked questions about connected packaging, QR codes, NFC and analytics

Find answers to the most commonly asked questions about connected packaging, connected experiences, QR codes, NFC, analytics and more. 

Frequently Asked Questions | SharpEnd

Frequently Asked Questions | Connected Packaging, QR Codes, NFC, Data | SharpEnd

FAQs

Privacy

General Site Settings

Enter your email address to stay up-to-date

Join us

Vision Hero

Driven by Vision

Vision Quote

Our Story

Vision Leadership

Our Leadership

Vision Featured Link

Join Our Team

We view the real world as a connected platform - driving the fourth wave of digital and a new landscape for brands to understand and embrace.

Driven by vision | SharpEnd

News

Latest News.

SharpEnd launched as the world’s first agency dedicated to connecting brands with their consumers via the IoT - Internet of Things.

SharpEnd | Connected Packaging | IoT | Connected Experiences

AZ Factory Thumbnail

Re-imagined loyalty in luxury with NFC-enabled collections

AZ factory - experience

AZ Factory - Experience

AZ Factory - Vision

Az Factory - Data

AZ Factory - Data

Get in touch to make your clothing connected

AZ Factory - CTA

Alber & Amigos

Helping AZ Factory deliver a best-in-class, innovative loyalty program with NFC-enabled garments at the centre.

AZ Factory x NFC Enabled Clothing | Reimagining Loyalty in Luxury | SharpEnd

AZ Factory NFC Enabled Clothing | Connected Experience | SharpEnd

AZ Factory

Malibu Rum

We pioneered a new form of brand building in the Spirits category with the iconic launch of NFC-enabled Malibu bottles.

AZ Factory