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Eliminated bar queues with IoT-enabled cups in Ibiza

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Coco-Nect

View case study on the IoT coconut cup from Malibu that reorders a refill

Developing a new IoT vessel for Malibu that reorders a refill without the need for leaving the dancefloor. 

Malibu

Malibu x Coco-Nect |  IoT-enabled Cups | SharpEnd

New IoT vessel for Malibu that reorders a refill without you leaving the dancefloor | SharpEnd

Malibu Rum

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Our prototype IoT retail store for smart packaging, marketing and product launches.

Prototype connected packaging for IoT smart retail, product launches and experiential marketing | SharpEnd

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Led by Experience We believe that building connected brands is a creative challenge, not a technical one. Our expert and passionate team develops programmes that reward consumer loyalty - and ensure customers and fans have fun.  Too much initial focus on the ‘how’ often devalues, or ignores, the bright idea for the WHY. We call this the ‘rush to tech’.  So at SharpEnd, it all starts with devising an experience to be useful and interesting, before adding that spark of know-how and expertise to bring it to life.  Then we watch together as people can’t wait to get involved.  This has been the SharpEnd way since we launched our full-service creative, strategic and consulting agency in 2015.   Since then, we have been responsible for a majority of the biggest and most iconic connected packaging programmes worldwide, counting the likes of PepsiCo, Estée Lauder Companies, Levi Strauss & Co., Campari Group and Arla Foods as valued clients.  Through new technologies and approaches including QR codes, Near Field Communication (NFC), Augmented Reality (AR) and more, we deliver exciting, immersive and loyalty-driving connected experiences.

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Find out how connected packaging programmes generate data, what’s the ROI of connected packaging and more in this section.

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SharpEnd launched as the world’s first agency dedicated to connecting brands with their consumers via the IoT - Internet of Things.

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Malibu Rum

We developed a new IoT vessel for Malibu that reorders a refill without you leaving the dancefloor