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2021 trends in connected packaging

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Led by experience

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Driven by vision

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CEX2021

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Connected Experience Report

Find out more in the definitive annual report of why people engage with connected packaging

The definitive annual report of why people engage with connected packaging.

Connected Experience Report | SharpEnd

Understand current trends in connected packaging with the 2021 connected experience report | SharpEnd

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Book a call with us to explore how connected packaging can take your consumer engagement to the next level. 

Make Your Products Talk

Find connected packaging experiences for retail, bottles, clothing and marketing.

Connected packaging for smart retail and marketing experiences | SharpEnd

Connected Packaging

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Connected packaging can turn your products and store environment into a powerful owned media channel. Book a call with us to discover how.

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Find connected packaging analytics and tracking using NFC, QR codes.

Measuring performance of connected packaging and retail experiences with SharpEnd's NFC and QR code analytics platform. 

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NFC and QR Code Analytics Platform | SharpEnd

NFC Analytics | QR Code Analytics | AR Experience Analytics | SharpEnd

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Book a call to discover the power of connected experiences in store. Let's create the perfect connected retail strategy for your brand. 

Our prototype IoT retail store for smart packaging, marketing and product launches.

Prototype connected packaging for IoT smart retail, product launches and experiential marketing | SharpEnd

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Led by Experience We believe that building connected brands is a creative challenge, not a technical one. Our expert and passionate team develops programmes that reward consumer loyalty - and ensure customers and fans have fun.  Too much initial focus on the ‘how’ often devalues, or ignores, the bright idea for the WHY. We call this the ‘rush to tech’.  So at SharpEnd, it all starts with devising an experience to be useful and interesting, before adding that spark of know-how and expertise to bring it to life.  Then we watch together as people can’t wait to get involved.  This has been the SharpEnd way since we launched our full-service creative, strategic and consulting agency in 2015.   Since then, we have been responsible for a majority of the biggest and most iconic connected packaging programmes worldwide, counting the likes of PepsiCo, Estée Lauder Companies, Levi Strauss & Co., Campari Group and Arla Foods as valued clients.  Through new technologies and approaches including QR codes, Near Field Communication (NFC), Augmented Reality (AR) and more, we deliver exciting, immersive and loyalty-driving connected experiences.

We come from a range of diverse backgrounds, and are all committed to the single goal of building brands in a connected world.

Led by experience | SharpEnd

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We can harness millions of unique and compliant digital identities in seconds across any format, marker or trigger.

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We securely define the destination, service or experience with powerful campaign management tools and support for leading ERP, CRM and CMS solutions.

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We provide powerful, real-time analytics to show how consumers purchase, use and engage with products and retail locations - represented simply via customisable dashboards.

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Discover the power of managing millions of connected touchpoints in one place. Book a live demo to see the io.tt platform in action.

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Used in more than 100 countries, our platform has analysed billions of touchpoints to provide vital consumer insights for our clients.

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Learn more about SharpEnd, our award winning, full-service creative, strategic and consulting studio.

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Connected packaging, smart packaging, intelligent packaging and connected experiences – what’s the difference?

Connected Packaging and Experiences

Find out how connected packaging programmes generate data, what’s the ROI of connected packaging and more in this section.

Data and Analytics

Learn the fundamentals of QR codes, their advantages and use cases in connected packaging.

What’s NFC, how is it used in connected packaging and is it better than using QR codes? 

Find answers to the most commonly asked questions about connected packaging, QR codes, NFC and analytics

Find answers to the most commonly asked questions about connected packaging, connected experiences, QR codes, NFC, analytics and more. 

Frequently Asked Questions | SharpEnd

Frequently Asked Questions | Connected Packaging, QR Codes, NFC, Data | SharpEnd

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We view the real world as a connected platform - driving the fourth wave of digital and a new landscape for brands to understand and embrace.

Driven by vision | SharpEnd

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SharpEnd launched as the world’s first agency dedicated to connecting brands with their consumers via the IoT - Internet of Things.

SharpEnd | Connected Packaging | IoT | Connected Experiences

Balmain NFC enabled Pokemon Patch

Envisioning luxury in the digital realm with NFC-enabled Balmain Pokémon patches

Balmain Pokemon NFC Connected Experience

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Get in touch to create a gamified experience for your brand

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Connected Pokémon Adventure

Creating connected Pokémon adventure with Balmain via NFC enabled luxury patches

Balmain Launches NFC Enabled Pokémon Patches | Connected Experience | SharpEnd

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