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Launching ‘Summer Beat’ nationwide with NFC-enabled products

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Summer Beat

View case study on connected packaging for Sweden with Lyft

By tapping the can consumers unlocked a connected product experience to discover local places to visit and enjoy.

LYFT X Connected Experience | SharpEnd

Making connected packaging the heart of a 360-degree campaign across Sweden with NFC-enabled products | SharpEnd

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Book a call with us to explore how connected packaging can take your consumer engagement to the next level. 

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Find connected packaging experiences for retail, bottles, clothing and marketing.

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Connected packaging can turn your products and store environment into a powerful owned media channel. Book a call with us to discover how.

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Find connected packaging analytics and tracking using NFC, QR codes.

Measuring performance of connected packaging and retail experiences with SharpEnd's NFC and QR code analytics platform. 

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Our prototype IoT retail store for smart packaging, marketing and product launches.

Prototype connected packaging for IoT smart retail, product launches and experiential marketing | SharpEnd

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Led by Experience We believe that building connected brands is a creative challenge, not a technical one. Our expert and passionate team develops programmes that reward consumer loyalty - and ensure customers and fans have fun.  Too much initial focus on the ‘how’ often devalues, or ignores, the bright idea for the WHY. We call this the ‘rush to tech’.  So at SharpEnd, it all starts with devising an experience to be useful and interesting, before adding that spark of know-how and expertise to bring it to life.  Then we watch together as people can’t wait to get involved.  This has been the SharpEnd way since we launched our full-service creative, strategic and consulting agency in 2015.   Since then, we have been responsible for a majority of the biggest and most iconic connected packaging programmes worldwide, counting the likes of PepsiCo, Estée Lauder Companies, Levi Strauss & Co., Campari Group and Arla Foods as valued clients.  Through new technologies and approaches including QR codes, Near Field Communication (NFC), Augmented Reality (AR) and more, we deliver exciting, immersive and loyalty-driving connected experiences.

We come from a range of diverse backgrounds, and are all committed to the single goal of building brands in a connected world.

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Connected packaging, smart packaging, intelligent packaging and connected experiences – what’s the difference?

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Find out how connected packaging programmes generate data, what’s the ROI of connected packaging and more in this section.

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Learn the fundamentals of QR codes, their advantages and use cases in connected packaging.

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Find answers to the most commonly asked questions about connected packaging, QR codes, NFC and analytics

Find answers to the most commonly asked questions about connected packaging, connected experiences, QR codes, NFC, analytics and more. 

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SharpEnd launched as the world’s first agency dedicated to connecting brands with their consumers via the IoT - Internet of Things.

SharpEnd | Connected Packaging | IoT | Connected Experiences

Jameson Connects 

Creating an innovative 360 connected experience

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Jameson Connects

We designed and built a connected ecosystem using QR codes on bottles and whatsapp groups to create a 360 connected experience for Jameson Connects Festival featuring Fontaines D.C.

Building a connected ecosystem using QR codes on bottles and whatsapp groups to create a 360 connected experience for Jameson Connects Festival featuring Fontaines D.C.

BAT - LYFT

We made connected packaging the heart of a 360-degree campaign across Sweden with NFC-enabled products.

Jameson x Fontaine's DC