Balmain NFC enabled Pokemon Patch

Envisioning luxury in the digital realm with NFC-enabled Balmain Pokémon patches

Balmain Pokemon NFC Connected Experience

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Connected Pokémon Adventure

Creating connected Pokémon adventure with Balmain via NFC enabled luxury patches

Balmain Launches NFC Enabled Pokémon Patches | Connected Experience | SharpEnd

Balmain x Pokémon

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Book a call with us to explore how connected packaging can take your consumer engagement to the next level. 

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Find connected packaging experiences for retail, bottles, clothing and marketing.

Connected packaging for smart retail and marketing experiences | SharpEnd

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Connected packaging can turn your products and store environment into a powerful owned media channel. Book a call with us to discover how.

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Find connected packaging analytics and tracking using NFC, QR codes.

Measuring performance of connected packaging and retail experiences with SharpEnd's NFC and QR code analytics platform. 

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NFC and QR Code Analytics Platform | SharpEnd

NFC Analytics | QR Code Analytics | AR Experience Analytics | SharpEnd

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Book a call to discover the power of connected experiences in store. Let's create the perfect connected retail strategy for your brand. 

Our prototype IoT retail store for smart packaging, marketing and product launches.

Prototype connected packaging for IoT smart retail, product launches and experiential marketing | SharpEnd

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Led by Experience We believe that building connected brands is a creative challenge, not a technical one. Our expert and passionate team develops programmes that reward consumer loyalty - and ensure customers and fans have fun.  Too much initial focus on the ‘how’ often devalues, or ignores, the bright idea for the WHY. We call this the ‘rush to tech’.  So at SharpEnd, it all starts with devising an experience to be useful and interesting, before adding that spark of know-how and expertise to bring it to life.  Then we watch together as people can’t wait to get involved.  This has been the SharpEnd way since we launched our full-service creative, strategic and consulting agency in 2015.   Since then, we have been responsible for a majority of the biggest and most iconic connected packaging programmes worldwide, counting the likes of PepsiCo, Estée Lauder Companies, Levi Strauss & Co., Campari Group and Arla Foods as valued clients.  Through new technologies and approaches including QR codes, Near Field Communication (NFC), Augmented Reality (AR) and more, we deliver exciting, immersive and loyalty-driving connected experiences.

We come from a range of diverse backgrounds, and are all committed to the single goal of building brands in a connected world.

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We provide powerful, real-time analytics to show how consumers purchase, use and engage with products and retail locations - represented simply via customisable dashboards.

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Discover the power of managing millions of connected touchpoints in one place. Book a live demo to see the io.tt platform in action.

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Used in more than 100 countries, our platform has analysed billions of touchpoints to provide vital consumer insights for our clients.

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Connected packaging, smart packaging, intelligent packaging and connected experiences – what’s the difference?

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Find out how connected packaging programmes generate data, what’s the ROI of connected packaging and more in this section.

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Learn the fundamentals of QR codes, their advantages and use cases in connected packaging.

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Find answers to the most commonly asked questions about connected packaging, QR codes, NFC and analytics

Find answers to the most commonly asked questions about connected packaging, connected experiences, QR codes, NFC, analytics and more. 

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Frequently Asked Questions | Connected Packaging, QR Codes, NFC, Data | SharpEnd

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SharpEnd launched as the world’s first agency dedicated to connecting brands with their consumers via the IoT - Internet of Things.

SharpEnd | Connected Packaging | IoT | Connected Experiences

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Entering the world of Rabble Wines 

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Rabble Wines Tree of Life - Experience

Rabble Wines Tree of Life - Vision

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Rabble Wines Tree of Life - Data

Get in touch to immerse consumers in your brand story

Rabble Wines Tree of Life - CTA

Immersive AR Wine Experience 

Delivering an immersive AR connected retail experience in wine stores across the U.S. 

Using Image Recognition and AR sequences to deliver an immersive story for each Rabble Wine, educating the public on tasting notes, pairing wines and reviews

Balmain x Pokémon

We created Balmain's first connected experience with an NFC-enabled Pokémon adventure.

Rabble Wines Tree of Life