Balmain NFC enabled Pokemon Patch

Envisioning luxury in the digital realm with NFC-enabled Balmain Pokémon patches

Balmain Pokemon NFC Connected Experience

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Connected Pokémon Adventure

Creating connected Pokémon adventure with Balmain via NFC enabled luxury patches

Balmain Launches NFC Enabled Pokémon Patches | Connected Experience | SharpEnd

Balmain Launches NFC Enabled Pokémon Patches | SharpEnd

Balmain x Pokémon

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Find connected packaging analytics and tracking using NFC, QR codes.

Measuring performance of connected packaging and retail experiences with SharpEnd's NFC and QR code analytics platform. 

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Our prototype IoT retail store for smart packaging, marketing and product launches.

Prototype connected packaging for IoT smart retail, product launches and experiential marketing | SharpEnd

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Led by Experience We believe that building connected brands is a creative challenge, not a technical one. Our expert and passionate team develops programmes that reward consumer loyalty - and ensure customers and fans have fun.  Too much initial focus on the ‘how’ often devalues, or ignores, the bright idea for the WHY. We call this the ‘rush to tech’.  So at SharpEnd, it all starts with devising an experience to be useful and interesting, before adding that spark of know-how and expertise to bring it to life.  Then we watch together as people can’t wait to get involved.  This has been the SharpEnd way since we launched our full-service creative, strategic and consulting agency in 2015.   Since then, we have been responsible for a majority of the biggest and most iconic connected packaging programmes worldwide, counting the likes of PepsiCo, Estée Lauder Companies, Levi Strauss & Co., Campari Group and Arla Foods as valued clients.  Through new technologies and approaches including QR codes, Near Field Communication (NFC), Augmented Reality (AR) and more, we deliver exciting, immersive and loyalty-driving connected experiences.

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Used in more than 100 countries, our platform has analysed billions of touchpoints to provide vital consumer insights for our clients.

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Connected packaging, smart packaging, intelligent packaging and connected experiences – what’s the difference?

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Find out how connected packaging programmes generate data, what’s the ROI of connected packaging and more in this section.

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Learn the fundamentals of QR codes, their advantages and use cases in connected packaging.

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SharpEnd launched as the world’s first agency dedicated to connecting brands with their consumers via the IoT - Internet of Things.

SharpEnd | Connected Packaging | IoT | Connected Experiences

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‘Put Nature First’ with QR code rollout across all products

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Yeo Valley - Connected Packaging - Brief

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Get in touch to make your products connected

Yeo Valley CTA

View case study on Yeo Valley QR-enabled connected packaging

Digitising the entire Yeo Valley product portfolio with QR-enabled connected packaging

Balmain x Pokémon

We created Balmain's first connected experience with an NFC-enabled Pokémon adventure.

Yeo Valley