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Connecting NFTs of Alber Elbaz's iconic sketches to NFC-enabled t-shirts 

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NFT Collection

Digitising Alber Elbaz’s sketches to turn his unique designs into NFTs

Digitising Alber Elbaz’s sketches to turn his unique designs into eternal and exclusive pieces of art living on the blockchain.

AZ Factory x NFT | Connected Clothing | SharpEnd

AZ Factory Connected Clothing Case Study | SharpEnd

AZ Factory

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Connected Packaging.

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QR Codes

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Book a call with us to explore how connected packaging can take your consumer engagement to the next level. 

Make Your Products Talk

Find connected packaging experiences for retail, bottles, clothing and marketing.

Connected packaging for smart retail and marketing experiences | SharpEnd

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Connected packaging can turn your products and store environment into a powerful owned media channel. Book a call with us to discover how.

Let's connect

Find connected packaging analytics and tracking using NFC, QR codes.

Measuring performance of connected packaging and retail experiences with SharpEnd's NFC and QR code analytics platform. 

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NFC and QR Code Analytics Platform | SharpEnd

NFC Analytics | QR Code Analytics | AR Experience Analytics | SharpEnd

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Retail Experience.

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Book a call to discover the power of connected experiences in store. Let's create the perfect connected retail strategy for your brand. 

Our prototype IoT retail store for smart packaging, marketing and product launches.

Prototype connected packaging for IoT smart retail, product launches and experiential marketing | SharpEnd

Retail

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Led by Experience We believe that building connected brands is a creative challenge, not a technical one. Our expert and passionate team develops programmes that reward consumer loyalty - and ensure customers and fans have fun.  Too much initial focus on the ‘how’ often devalues, or ignores, the bright idea for the WHY. We call this the ‘rush to tech’.  So at SharpEnd, it all starts with devising an experience to be useful and interesting, before adding that spark of know-how and expertise to bring it to life.  Then we watch together as people can’t wait to get involved.  This has been the SharpEnd way since we launched our full-service creative, strategic and consulting agency in 2015.   Since then, we have been responsible for a majority of the biggest and most iconic connected packaging programmes worldwide, counting the likes of PepsiCo, Estée Lauder Companies, Levi Strauss & Co., Campari Group and Arla Foods as valued clients.  Through new technologies and approaches including QR codes, Near Field Communication (NFC), Augmented Reality (AR) and more, we deliver exciting, immersive and loyalty-driving connected experiences.

We come from a range of diverse backgrounds, and are all committed to the single goal of building brands in a connected world.

Led by experience | SharpEnd

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We securely define the destination, service or experience with powerful campaign management tools and support for leading ERP, CRM and CMS solutions.

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We provide powerful, real-time analytics to show how consumers purchase, use and engage with products and retail locations - represented simply via customisable dashboards.

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Discover the power of managing millions of connected touchpoints in one place. Book a live demo to see the io.tt platform in action.

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Used in more than 100 countries, our platform has analysed billions of touchpoints to provide vital consumer insights for our clients.

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Connected packaging, smart packaging, intelligent packaging and connected experiences – what’s the difference?

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Find out how connected packaging programmes generate data, what’s the ROI of connected packaging and more in this section.

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Learn the fundamentals of QR codes, their advantages and use cases in connected packaging.

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Find answers to the most commonly asked questions about connected packaging, QR codes, NFC and analytics

Find answers to the most commonly asked questions about connected packaging, connected experiences, QR codes, NFC, analytics and more. 

Frequently Asked Questions | SharpEnd

Frequently Asked Questions | Connected Packaging, QR Codes, NFC, Data | SharpEnd

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SharpEnd launched as the world’s first agency dedicated to connecting brands with their consumers via the IoT - Internet of Things.

SharpEnd | Connected Packaging | IoT | Connected Experiences

Coors header

Driving awareness of the ‘Blue Mountain’ initiative

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Get in touch to maximise your brand awareness 

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Keep Summer Fresh 

We created an instant prize draw through a QR code to drive Coors' brand awareness for Cold Beer Guarantee and Blue Mountain Initiative

Keeping Coors’ ice cold guarantee through connected experiences and instant prizes. 

AZ Factory

AZ Factory and SharpEnd announce Limited Edition NFTs in honour of Alber Elbaz, accessed through NFC tags.

Coors - Cold Beer Guarantee