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Connecting NFTs of Alber Elbaz's iconic sketches to NFC-enabled t-shirts 

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NFT Collection

Digitising Alber Elbaz’s sketches to turn his unique designs into NFTs

Digitising Alber Elbaz’s sketches to turn his unique designs into eternal and exclusive pieces of art living on the blockchain.

AZ Factory x NFT | Connected Clothing | SharpEnd

AZ Factory Connected Clothing Case Study | SharpEnd

AZ Factory

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Find connected packaging experiences for retail, bottles, clothing and marketing.

Connected packaging for smart retail and marketing experiences | SharpEnd

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Connected packaging can turn your products and store environment into a powerful owned media channel. Book a call with us to discover how.

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Find connected packaging analytics and tracking using NFC, QR codes.

Measuring performance of connected packaging and retail experiences with SharpEnd's NFC and QR code analytics platform. 

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NFC and QR Code Analytics Platform | SharpEnd

NFC Analytics | QR Code Analytics | AR Experience Analytics | SharpEnd

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Book a call to discover the power of connected experiences in store. Let's create the perfect connected retail strategy for your brand. 

Our prototype IoT retail store for smart packaging, marketing and product launches.

Prototype connected packaging for IoT smart retail, product launches and experiential marketing | SharpEnd

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Led by Experience We believe that building connected brands is a creative challenge, not a technical one. Our expert and passionate team develops programmes that reward consumer loyalty - and ensure customers and fans have fun.  Too much initial focus on the ‘how’ often devalues, or ignores, the bright idea for the WHY. We call this the ‘rush to tech’.  So at SharpEnd, it all starts with devising an experience to be useful and interesting, before adding that spark of know-how and expertise to bring it to life.  Then we watch together as people can’t wait to get involved.  This has been the SharpEnd way since we launched our full-service creative, strategic and consulting agency in 2015.   Since then, we have been responsible for a majority of the biggest and most iconic connected packaging programmes worldwide, counting the likes of PepsiCo, Estée Lauder Companies, Levi Strauss & Co., Campari Group and Arla Foods as valued clients.  Through new technologies and approaches including QR codes, Near Field Communication (NFC), Augmented Reality (AR) and more, we deliver exciting, immersive and loyalty-driving connected experiences.

We come from a range of diverse backgrounds, and are all committed to the single goal of building brands in a connected world.

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Connected packaging, smart packaging, intelligent packaging and connected experiences – what’s the difference?

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Find out how connected packaging programmes generate data, what’s the ROI of connected packaging and more in this section.

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Learn the fundamentals of QR codes, their advantages and use cases in connected packaging.

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Find answers to the most commonly asked questions about connected packaging, QR codes, NFC and analytics

Find answers to the most commonly asked questions about connected packaging, connected experiences, QR codes, NFC, analytics and more. 

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SharpEnd launched as the world’s first agency dedicated to connecting brands with their consumers via the IoT - Internet of Things.

SharpEnd | Connected Packaging | IoT | Connected Experiences

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Brought pop-up stores to life with nature-based AR

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Get in touch to bring your store experience to life

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Selfridges Pop Up

We transported visitors into a pleasure garden in beautifully immersive AR for a Selfridges pop-up

We transported visitors into a pleasure garden in beautifully immersive Augmented Reality for JW Anderson's pop-up at Selfridges

AZ Factory

AZ Factory and SharpEnd announce Limited Edition NFTs in honour of Alber Elbaz, accessed through NFC tags.

JW Anderson