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Introducing the world's first talking wine bottle

 Böen Experience

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By scanning the QR code on the Böen wine bottles, consumers connect directly with the winemaker through a unique voice experience

 By scanning the QR code on the Böen wine bottles, consumers connect directly with the winemaker through a unique voice experience.

Böen Wines x Ask Joe | 	Introducing the World’s First Talking Wine Bottle

Ask Joe Connected Experience | Connected Packaging Case Study 

 Böen Wines

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Book a call with us to explore how connected packaging can take your consumer engagement to the next level. 

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Find connected packaging experiences for retail, bottles, clothing and marketing.

Connected packaging for smart retail and marketing experiences | SharpEnd

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Connected packaging can turn your products and store environment into a powerful owned media channel. Book a call with us to discover how.

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Find connected packaging analytics and tracking using NFC, QR codes.

Measuring performance of connected packaging and retail experiences with SharpEnd's NFC and QR code analytics platform. 

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NFC and QR Code Analytics Platform | SharpEnd

NFC Analytics | QR Code Analytics | AR Experience Analytics | SharpEnd

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Book a call to discover the power of connected experiences in store. Let's create the perfect connected retail strategy for your brand. 

Our prototype IoT retail store for smart packaging, marketing and product launches.

Prototype connected packaging for IoT smart retail, product launches and experiential marketing | SharpEnd

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Led by Experience We believe that building connected brands is a creative challenge, not a technical one. Our expert and passionate team develops programmes that reward consumer loyalty - and ensure customers and fans have fun.  Too much initial focus on the ‘how’ often devalues, or ignores, the bright idea for the WHY. We call this the ‘rush to tech’.  So at SharpEnd, it all starts with devising an experience to be useful and interesting, before adding that spark of know-how and expertise to bring it to life.  Then we watch together as people can’t wait to get involved.  This has been the SharpEnd way since we launched our full-service creative, strategic and consulting agency in 2015.   Since then, we have been responsible for a majority of the biggest and most iconic connected packaging programmes worldwide, counting the likes of PepsiCo, Estée Lauder Companies, Levi Strauss & Co., Campari Group and Arla Foods as valued clients.  Through new technologies and approaches including QR codes, Near Field Communication (NFC), Augmented Reality (AR) and more, we deliver exciting, immersive and loyalty-driving connected experiences.

We come from a range of diverse backgrounds, and are all committed to the single goal of building brands in a connected world.

Led by experience | SharpEnd

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Used in more than 100 countries, our platform has analysed billions of touchpoints to provide vital consumer insights for our clients.

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Connected packaging, smart packaging, intelligent packaging and connected experiences – what’s the difference?

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Find out how connected packaging programmes generate data, what’s the ROI of connected packaging and more in this section.

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Learn the fundamentals of QR codes, their advantages and use cases in connected packaging.

What’s NFC, how is it used in connected packaging and is it better than using QR codes? 

Find answers to the most commonly asked questions about connected packaging, QR codes, NFC and analytics

Find answers to the most commonly asked questions about connected packaging, connected experiences, QR codes, NFC, analytics and more. 

Frequently Asked Questions | SharpEnd

Frequently Asked Questions | Connected Packaging, QR Codes, NFC, Data | SharpEnd

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We view the real world as a connected platform - driving the fourth wave of digital and a new landscape for brands to understand and embrace.

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SharpEnd launched as the world’s first agency dedicated to connecting brands with their consumers via the IoT - Internet of Things.

SharpEnd | Connected Packaging | IoT | Connected Experiences

Levi's Gift with Purchase Experience

Gamifying Levi's in store gifting experience 

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Gift with Purchase

Creating a gamified gift with purchase experience at Levi's store in London with digital arcade machine to reward loyalty.

Creating a gamified Gift with Purchase experience at Levi's store in London with digital arcade machine to reward loyalty.

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Levi's x Connected Gifting Arcade | Retail Experience | SharpEnd

Levi's Gift With Purchase Arcade | Gamified Retail Experience | SharpEnd

Levi's x Connected Gifting

Böen Wines

Introducing the world's first talking wine bottle with integrated Amazon Lex technology.

Levi's x Connected Gifting